Overview
Boasting an irresistible blend of pristine wilderness and forward-thinking design, Sweden is a country of striking contrasts that captivates anyone looking for a truly unique European escape. It is a destination where you can seamlessly explore wild forests, vibrant cities and Scandi culture, moving from cutting-edge urban culinary scenes to completely untouched Arctic landscapes in a single day.
For UK travellers seeking the ultimate Nordic adventure, the diversity of experiences on offer is staggering. You can easily tailor your journey to take in everything from the charms of Stockholm and Gothenburg to the Northern Lights in Swedish Lapland, and the Ice Hotel. Innovation in travel experiences is a hallmark of the region, and design enthusiasts will be thrilled to know that Sweden is home to Icehotel, Treehotel and the brand new Arctic Bath, offering world-renowned architectural wonders nestled directly into nature. Depending on what you want to experience, May to September is a great time to visit all parts of Sweden for endless daylight and island-hopping, while the colder months present the perfect opportunity to chase the Aurora Borealis. To make sure you get the most out of your itinerary, let our specialists help you see classic attractions & hidden gems on a tour of Sweden.